PRIVACY POLICY

Last updated: 31 March 2026

Little Juniors operates this store and website, including all related information, content, features, tools, products and services, with the aim of providing you, our customers, with a tailored shopping experience (hereinafter "Services"). Sophie Melbourne uses the Shopify platform, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described herein.

Personal Data We Collect or Process

When we use the term "personal data", we mean information that identifies you or another person, or that can reasonably be associated with you. Personal data does not include information that is collected anonymously or that has been de-identified such that it cannot be identified or reasonably associated with you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact information, including your name, address, billing address, delivery address, phone number and email address. Financial information, including credit and debit card numbers and financial account information, payment card details, financial account information, transaction data, payment method, payment confirmation and other payment details. Account information, including your username, password, security questions, preferences and settings. Transaction information, including items you view, add to your basket, add to a wishlist or purchase, return, exchange or cancel, and your past transactions. Communications with us, including information you provide when communicating with us, such as when submitting a customer support enquiry. Device information, including information about your device, browser or network connection, your IP address and other unique identifiers. Usage information, including information about your interaction with the Services, including how and when you use or navigate the Services.

Sources of Personal Data

We may collect personal data from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal data. Automatically through the Services, including data from your device when you use our products or services or visit our website, and through cookies and similar technologies. From our service providers, including when we engage them to enable certain technology and they collect or process your personal data on our behalf. From our partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

Providing, personalising and improving the Services. We use your personal data to provide you with the Services, including performing our contract with you, processing your payments, fulfilling your orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging delivery, facilitating returns and exchanges, enabling the posting of reviews, and creating a tailored shopping experience, such as recommending products related to your purchases. This may include using your personal data to better personalise and improve the Services. Marketing and advertising. We use your personal data for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and displaying online advertisements for products or services within the Services or on other websites, including based on items you have previously purchased or added to your basket and other activity within the Services. Security and fraud prevention. We use your personal data to verify your account, ensure secure payments and shopping, detect, investigate or take action regarding potentially fraudulent, unlawful, dangerous or harmful activities, protect public safety and secure our Services. If you choose to use the Services and register an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password or other access credentials with anyone else. Communicating with you. We use your personal data to provide customer support, respond to your requests, provide you with an efficient service and maintain our business relationship with you. Legal reasons. We use your personal data to comply with applicable laws or to respond to applicable legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or actual litigation or other contentious legal proceedings, and to enforce or investigate possible violations of our terms or policies.

How We Disclose Personal Data

In certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

With Shopify, vendors and other third parties that perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping). With business and marketing partners for the purpose of providing marketing services and advertising to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy statements. Depending on where you live, you may have the right to direct us not to share information about you or display targeted advertising and marketing to you based on your online activity across different merchants and websites. Where you instruct us, request or otherwise consent to the sharing of certain information with third parties, for example for the purpose of sending products or through social media widgets or login integrations. With our affiliated companies or otherwise within our corporate group. In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Information you provide to the Services will be transferred to and shared with Shopify and third parties who may be located in countries other than where you reside, for the purpose of providing and improving the Services for you. In addition, to protect, develop and improve our business, we use certain enhanced Shopify features that incorporate data and information derived from your interactions with our store, together with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and your rights, if any, you may visit Shopify's Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal data there. Link to Shopify's privacy portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or accept responsibility for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on those sites. Information you provide in public or semi-public venues, including information you share on third-party social media networks, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation on its use by us or the third party. The inclusion of such links does not by itself imply endorsement of the content on those platforms or of their owners or operators, except as disclosed in the Services.

Children's Data

The Services are not intended for use by children and we do not knowingly collect any personal data from children under the age of majority in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we have no specific information indicating that we "share" or "sell" (within the meaning of applicable law) the personal data of individuals under the age of 16.

Security and Retention of Your Data

Please be aware that no security measures are perfect or impenetrable and we cannot guarantee "perfect security". Furthermore, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information.

The period for which we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights set out below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances and in certain cases we may decline your request as permitted by law.

Right of access / information. You may have the right to request access to the personal data we hold about you. Right to erasure. You may have the right to request that we erase the personal data we hold about you. Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you. Right to portability. In certain circumstances and with certain exceptions, you may have the right to obtain a copy of the personal data we hold about you and to request that it be transferred to a third party. Managing communication preferences. We may send you promotional emails, which you may opt out of at any time using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those relating to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local law, you may exercise the following rights in addition to those set out above:

Objection to processing and restriction of processing: You may ask us to stop or restrict the processing of personal data for certain purposes. Withdrawal of consent: Where we rely on consent to process your personal data, you have the right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of processing based on your consent prior to its withdrawal.

You may exercise any of these rights where indicated within the Services, or you may contact us using the contact details below. To learn more about how Shopify uses your personal data and any rights you may have, including rights related to data processed by Shopify, you may visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorised agent to submit requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you wish to complain about how we handle your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or you may lodge a complaint with your local data protection authority. For the EEA, a list of the relevant data protection supervisory authorities can be found here.

International Transfers

Please note that we may transfer, store and process your personal data outside the country in which you live.

Where we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses, or any equivalent agreements issued by the relevant UK authority, unless the transfer is to a country that has been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

If you have any questions regarding our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at info@sophie-melbourne.com or contact us at Rua das Amoras, Carcavelos, PT-11, 2775, PT. For the purposes of applicable data protection laws, we are the controller of your personal data.

Data processing and advertising services are managed by Logos Ecom LLC.